Empowering Your Brand with Innovative Marketing Strategies
What is a Fractional CMO?
A Fractional CMO is a senior marketing expert who works with your business part-time or on a contract basis, providing strategic direction, leadership, and execution support for your marketing department. This allows SMEs to benefit from top-tier marketing expertise without the expense of a full-time salary.
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Benefits of Hiring a
Fractional CMO
✅ Cost-Effective Marketing Leadership – Get senior-level marketing expertise at a fraction of the cost.
✅ Scalable & Flexible – Tailored support based on your business' needs. A Fractional CMO will assist you with idea generation, project management, relationship building. campaign planning and execution or a rebrand.
✅ Strategic Growth Planning – Aligns marketing with your business goals for long-term success.
✅ Data-Driven Marketing – Uses insights and analytics to optimise campaigns and maximise ROI.
✅ Team & Agency Management – Provides leadership and structure for in-house teams and external partners.
✅ Industry Expertise – Brings fresh perspectives and proven strategies from working with multiple businesses among numerous sectors.
Is a Fractional CMO Right for Your Business? (FAQs)
📌 What does a Fractional CMO do?
A Fractional CMO provides expert marketing leadership on a part-time or contract basis, helping SMEs develop and execute effective marketing strategies
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📌 How is a Fractional CMO different from a Marketing Consultant?
A Fractional CMO plays a leadership role, guiding strategy and overseeing execution, while a marketing consultant typically advises on specific projects without long-term involvement.
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📌 How much does a Fractional CMO cost?
The cost varies depending on the level of involvement and is quote on a project by project basis. Hiring a Fractional CMO is significantly more affordable than a full-time CMO’s salary, making it ideal for SMEs and growing businesses.
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📌 Can a Fractional CMO work with my existing marketing team?
Absolutely! A Fractional CMO can lead your internal marketing team, manage external agencies, and refine strategies to improve performance.
Why Choose Brand Horizons as Your Fractional CMO?
At Brand Horizons, we have over 20 years of experience in marketing leadership, helping South African businesses grow through strategic marketing, brand building, and performance marketing.
Proven Track Record
Over 20 years of experience in marketing leadership, building and executing campaigns for the top South African eCommerce retailers.
Results-Driven Approach
Focused on measurable growth and ROI. Together we define the goals and implement the plans, considering the KPIs and reporting requirements.
Affordable & Scalable
Custom solutions designed to fit your budget. Every project is unique, with that in mind we quote based on requirements and the desired goals.
Collaborative Partnership
Working alongside your leadership team, agencies and in-house team to scale your business. We foster relationships and align the deliverables.